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The Ultrahuman Success Story How an Indian Startup made Rs 565 Cr Revenue
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The Ultrahuman Success Story How an Indian Startup made Rs 565 Cr Revenue

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The Inspiring Success Story of Ultrahuman: How an Indian Startup Redefined Global Wellness

In the last few years, India’s startup ecosystem has witnessed the rise of many impactful brands — but Ultrahuman stands out as one of the boldest and most innovative. What started as a simple mission to improve human performance has now grown into a global health-tech powerhouse , challenging giants in metabolic health, wearables, and wellness intelligence.

Ultrahuman’s journey is a rare mix of vision, engineering, rejection, grit, and sheer stubborn belief in the idea that India can build world-class hardware and software products.

This is the complete success story.

The Beginning—How Ultrahuman Was Born

Ultrahuman was founded in 2019 by Mohit Kumar and Vatsal Singhal , two entrepreneurs who had earlier co-founded Runnr , a hyperlocal delivery startup that eventually merged with Zomato.

After exiting Runnr, both founders felt a personal connection to fitness, metabolic health, and human performance .

But they observed one key insight:

The Pain Point—Health Tracking Was Broken Globally

Despite millions of people wanting to get healthier, the tools available were:

  • Generic fitness bands

  • Surface-level calorie counters

  • Fitness content libraries

  • No personalised metabolic insights

  • No real-time body intelligence

Most importantly, wearable brands were global, expensive, and built outside India .

This pushed Mohit and Vatsal to ask:

“Why can’t India build a world-class health-tech company?”

The Early Struggle—Rejections & Scepticism

Building Ultrahuman wasn’t easy. Investors repeatedly told them:

“Hardware is too hard.”
“Indians won’t buy premium wearables.”
“Metabolic health is a niche space.”
“Competing with US companies is impossible.”

Many investors walked away.
Many doubted India’s ability to build human-grade sensors.
Manufacturing partners refused.
Engineers were sceptical.

But the founders continued — because the vision was clear:

Build the world’s most advanced metabolic health platform.

The Pivot That Changed Everything

Ultrahuman initially started with fitness content and performance coaching .
But the founders quickly realised:

The future was metabolic intelligence.

They pivoted to:

H2: Ultrahuman M1 — The Glucose Tracking Revolution

Ultrahuman launched M1 , a metabolic tracker using a Continuous Glucose Monitor (CGM).

It allowed users to:

  • Track how food affects blood sugar

  • Understand metabolic health

  • Improve sleep & stress

  • Personalise diet

  • Measure performance

This changed the company overnight.
Demand exploded among athletes, founders, and fitness communities.

The Next Breakthrough—Ultrahuman Ring

While global companies like Oura dominated the ring market, Ultrahuman entered aggressively with:

Ultrahuman Ring & Ring Air

Their smart ring delivered:

  • Sleep monitoring

  • HRV

  • Recovery score

  • Movement insights

  • Metabolic correlation with M1

For the first time, India had its own global wearable device.

And not just built in India — but engineered to global standards .

Revenue Explosion — From ₹105 Crore to ₹565 Crore

Ultrahuman grew from:

? ₹105 crore (FY24)
to
? ₹565 crore (FY25)

A 5.4X jump — extremely rare for a hardware company.

They also became profitable with ~₹73 crore net profit.

In FY26, they are expected to touch ₹1,100 crore in revenue .

Competing With Global Giants

Ultrahuman faced competition from:

  • Oura

  • Whoop

  • Levels Health

  • Apple (indirectly)

  • Fitbit

Yet they stayed strong because:

  • They owned their hardware.

  • Built their own algorithms.

  • Manufactured in-house.

  • Controlled supply chain.

  • Launched globally (US, EU, Canada).

The world began recognising an Indian company beating global players in deep-tech wearables.

Lessons for Founders

Ultrahuman teaches new-age Indian entrepreneurs:

  1. Hardware is possible in India.

  2. Stay niche before going mass.

  3. Own the tech stack end-to-end.

  4. Global problems need global solutions.

  5. Rejections are normal — conviction is rare.

Conclusion — Ultrahuman Is India’s Global Wellness Icon

From building sensors in Bengaluru to shipping worldwide, Ultrahuman has proved:

India can build premium, high-tech health products — not just software.

Their journey is still unfolding, but one thing is clear:

This is not just a startup. It’s a revolution.

 

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