India’s food heritage has always found its way into global kitchens, and now, one homegrown D2C brand is taking this mission forward. FarmDidi , a women-led startup known for its authentic homemade pickles and condiments, has raised ₹7 crore in a funding round led by Samved Ventures , with participation from other angel investors.
Founded with a vision to empower rural women and bring authentic Indian flavors to modern households, FarmDidi connects self-help groups of women directly to urban consumers. The idea was simple yet powerful: preserve the age-old recipes of Indian pickles while building livelihoods for women in villages.
From its early days, the brand focused on trust, tradition, and taste . Every jar of pickle is prepared using local ingredients, traditional recipes, and strict hygiene standards — making FarmDidi stand out in the crowded D2C food space.
Like every startup, FarmDidi faced hurdles:
But with persistence and the support of women entrepreneurs from rural communities, the brand found its footing.
The fresh capital infusion of ₹7 crore , led by Samved Ventures , will help FarmDidi:
Expand its product line beyond pickles into chutneys, papads, and regional delicacies.
Scale its impact by onboarding more rural women into its ecosystem.
Strengthen its online and offline distribution across India.
India’s D2C food and beverages segment is booming, expected to cross $10 billion by 2025 . With consumers increasingly shifting towards authentic, regional, and healthier alternatives , FarmDidi is strategically placed to capture a significant share of this market.
FarmDidi has already established a loyal customer base across metros and Tier-2 cities. With this funding, the startup aims to:
Take Bharat’s pickles and condiments to global shelves
3X its revenues within 18 months
Build a pan-India distribution network
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