From Young Visionary to TV Disruptor: The Inspiring Journey of Devita Saraf
At 24 , I took a leap of faith and launched Vu Televisions in 2006 with one bold dream — to build a premium Indian TV brand that could stand shoulder-to-shoulder with global giants.
I was born into a tech-driven family in Mumbai . My father, Rajkumar Saraf , Chairman of Zenith Computers , was my first mentor. Watching him build one of India’s pioneering computer companies gave me the confidence to dream big.
At 16 , I joined his business, learning the fundamentals of marketing, management, and innovation. By 21 , I became the Director of Marketing , and those early experiences shaped the foundation for what was to come next.
In 2006 , I founded Vu Technologies — with a clear vision: to redefine how India experiences television. At that time, the Indian market was dominated by multinational brands, and many doubted whether a homegrown premium brand could survive.
The challenges were enormous — global competition, sourcing quality components, setting up supply chains, and convincing consumers to trust an Indian luxury tech brand. But I believed that India could create products as good as any international company.
My family stood behind me throughout — emotionally, morally, and financially. Their belief in my vision gave me the courage to take risks and keep moving even when things got tough
By 2012 , Vu Televisions became profitable — a huge validation for all the hard work and long nights. That milestone gave me the confidence to expand further into the premium segment, focusing on larger screens and cutting-edge design.
Over the next decade, Vu Televisions continued to grow rapidly. We crossed the ₹1,000 crore revenue mark , becoming one of India’s top premium television brands.
In FY 2023 , Vu reported revenues of ₹660 crore , with steady profitability and a loyal customer base. We built the company with a lean structure , prioritizing smart hiring, tight cost control, and relentless focus on product quality.
Today, Vu Televisions is not just a brand — it’s a statement of Indian innovation. We’ve blended technology, design, and lifestyle , creating products that compete with the best in the world.
From being called a “young girl trying to sell TVs” to leading a global consumer electronics company , my journey has been about one thing — believing that Indian entrepreneurs can think and build world-class.
“When you dare to dream beyond limits, the world eventually tunes in to your vision.”
If I could build Vu Televisions from scratch at 24, so can you. All it takes is vision, grit, and the courage to stay the course .
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