The app scans your gallery (on-device) and uses face recognition to identify photos of your friends.
It then sends personalized photo-sharing invites to those friends. Once both approve , the mutual sharing relationship activates.
From then on, PicSee auto-detects new photos, matches faces, and exchanges images — no repeated manual uploads.
Users have a 24-hour review window for outgoing photos and the ability to recall shared images.
The app soft-launched in July 2025 and is now available on both iOS and Android .
PicSee has grown 75× in two months , driven purely by user referrals (no major ad blitz).
The user base spans 27 countries and 160+ cities .
Over 150,000 photos have already been exchanged.
Interestingly, ~30% of users now have more photos of themselves on PicSee than in their own camera roll.
Mayank Bidawatka is best known as cofounder of Koo, the Indian microblogging platform launched in 2020 and shut down in mid-2024.
After Koo’s closure, he pivoted to Billion Hearts Software Technologies , with a vision to create consumer AI products that are “privacy-safe and globally scalable.”
He previously held leadership roles at redBus and other startups, and his shift to PicSee represents a renewed belief in human connection through technology — not just social media.
Solves a universal pain — many of your best memories are trapped in friends’ phones. PicSee brings them back.
Minimal friction — no manual sharing, no chasing friends, no messy album exports.
Privacy-first — everything from processing to encryption happens on-device.
Scalable model — mutual sharing aligns incentives: you give to get.
Emotional / social value — builds deeper bonds by restoring forgotten moments.
How PicSee handles scaling face recognition across cultures and lighting conditions
Competition & user switching from WhatsApp, Google Photos, Instagram, etc.
Laws & regulation around biometric / facial recognition data, especially in India and abroad
Monetization path — will the core remain free? Will premium features (editing, albums) come later?
Expansion into video sharing, metadata & album curation
PicSee marks a bold next chapter from a founder who’s been through highs and lows. It’s not just another photo app — it’s a mission to democratize memory sharing , using AI to restore what’s lost.
“Your friends’ phones are treasure chests — full of photos of you you never got. PicSee helps you dig them out.” — Mayank Bidawatka
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