Petpooja Raises $15.5 Mn in Series C — What It Means for India’s Restaurant SaaS Boom

Petpooja Raises $15.5 Mn in Series C at Over 3× Valuation—Fueling India’s Restaurant Tech Surge

What Does Petpooja Do?

Petpooja is a restaurant SaaS / management platform built for food & beverage businesses—especially small and medium restaurants. It offers tools like point of sale (POS), order management, billing, inventory, invoicing, table management, and integration with third-party delivery platforms . The platform also helps automate operations and improve efficiency for restaurants.

Over time, the company pivoted from being a food delivery aggregator to becoming a backbone SaaS tool—helping thousands of restaurants run smoother, especially during India’s digital transformation in food tech.

The Founders & Their Journey

Founders : Petpooja was founded by Parthiv Patel and Apurv Patel in 2011 in Ahmedabad.

Their early days were lean. They started by building tools to solve pain they themselves observed in restaurant operations—manual billing, order overloads, inefficient staff workflows. Overcoming these operational bottlenecks became their mission.

They worked with small restaurants, often visiting kitchens and listening to problems firsthand. Their grit helped them retain early customers and build trust in a skeptical market.

Market Size, Traction & Financials

• In this recent Series C, Petpooja raised ₹137 crore (≈ $15.5 million).
• This round is being done at a valuation of roughly ₹910 crore (~$103 million), nearly 3.5× jump over its previous valuation.
• The lead investor is Dharana Capital , joined by Ashish Gupta (Helion), and the founders of Urban Company — Abhiraj Singh Bhal, Varun Khaitan, Raghav Chandra.
• In FY24, Petpooja posted ~43% revenue growth , crossing ~₹76 crore in revenue, and reduced its losses to ₹13.4 crore .
• Petpooja serves 100,000+ clients across India, UAE, South Africa, and processes a significant share of online orders for Zomato & Swiggy (~25%) via integrations.

The restaurant tech / food service software market has tremendous latitudes: India’s food service sector is projected to grow significantly, and adoption of digital tools in kitchens is still early. That gives room for SaaS platforms like Petpooja to scale.

What This Funding Round Signals & How They’ll Use It

• The new capital will be used to expand product portfolio , build AI-powered automation features (demand forecasting, intelligent reordering), and strengthen support & services.
• Petpooja is also likely to push deeper into Tier II / III cities , international markets, and possibly adjacent verticals (cloud kitchens, ghost kitchens).
• The valuation jump (3×+) shows that investors believe Petpooja can be one of the core technology backbones of India’s foodservice ecosystem.

What Entrepreneurs & Founders Can Learn

Start with pain in your own backyard — Petpooja built what restaurant owners truly need.

Pivot if needed, but stay inside domain expertise — from delivery aggregator to SaaS backbone.

Integrate, don’t isolate — to win, they integrated deeply with delivery platforms, accounting tools, and more.

Scale sustainably — they grew customers before chasing large valuations.

Global + local mindset — start in India, but serve global clients & expand markets.

This ₹137 crore Series C is more than a funding round—it’s a trust vote that foodtech SaaS is a future vertical in India. For Petpooja, the next step is execution, customer retention, and turning that valuation into lasting business impact.