Introduction
Bengaluru‑based quick commerce startup FirstClub has concluded a significant $23 million Series A round , securing a valuation of approximately $120 million his round was co‑led by returning investors Accel and RTP Global , accounting for around 90% equity and 10% debt
Rather than chasing ultra‑fast 10‑minute deliveries, FirstClub is betting on a “quality‑first” proposition —curating products that are tested, clean, and premium. Their hypothesis: customers are willing to wait a bit if what they receive elevates the experience
Quick Traction, Strong Metrics
In just three months since launch, FirstClub tripled its valuation from around $40M to $120M
Average Order Value (AOV): ₹1,050 (about $12)—double that of typical quick‑commerce platforms
Repeat Purchase Rate : Over 60%, signaling solid customer loyalty
Founder's Vision & Growth Blueprint
Led by Ayyappan R , a former Flipkart, Myntra, and Cleartrip executive, FirstClub launched in June with four Bengaluru “clubhouses” (their branded version of dark stores) stocked with over 4,000 curated SKUs across categories like fresh produce, bakery, dairy, packaged food, and nutrition.
Strategic Expansion Plans
With the fresh capital, FirstClub aims to:
Expand into new verticals: kids' food, pet care, nutraceuticals, cafés, home décor, and gifting
Launch 35 additional clubhouses within six months
Cover all Bengaluru pincodes ahead of Diwali
Why This Matters
India’s quick commerce segment, currently estimated at around $6 billion , is projected to scale to $40 billion by 2030 . FirstClub sees a compelling opportunity not in speed, but in serving the mid-premium mass market —not a niche elite, but millions of households prioritising quality over flash
RTP Global : “In a world of overwhelming product choices, FirstClub is closing the trust gap.”
Accel : “FirstClub has demonstrated rare early product‑market fit within just three months—operational discipline, category ownership, and consumer love.”
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