
Indian fintech continues to witness strong momentum in 2025, and the latest headline comes from FinBox , a fast-growing digital credit infrastructure startup , which has raised $40 million in a Series B funding round . The round was led by WestBridge Capital , with participation from A91 Partners and Aditya Birla Ventures , highlighting strong investor confidence in India’s embedded finance ecosystem.
Founded in 2015 by Rajat Deshpande, Pranav Manpuria, and Aditya Pangaria , FinBox started with a vision to simplify and accelerate access to digital credit . While fintech innovation was booming in payments, insurance, and wealth management, credit remained a major pain point in India.
Banks and traditional lenders struggled to reach underserved customers, while startups and digital platforms lacked the infrastructure to offer credit seamlessly. That’s where FinBox stepped in — providing a plug-and-play digital credit infrastructure for businesses and financial institutions.
With FinBox’s API-driven products, non-financial companies (e.g. e-commerce, logistics, SaaS platforms) can embed lending into their platforms, allowing end-users to access loans or credit seamlessly.
The Problem FinBox is Solving
India has a massive credit gap , especially for small businesses and new-to-credit customers. Despite growth in digital banking, credit penetration remains low:
FinBox addresses this gap by enabling:
The $40 million Series B round led by WestBridge Capital marks a significant milestone for FinBox. With A91 Partners and Aditya Birla Ventures joining in, the round brings both capital and strategic expertise.
According to the company, the funds will be used for:
FinBox has quietly become a leader in embedded credit, working with 50+ financial institutions and 200+ digital platforms .
Its focus on compliance and data privacy also makes it attractive to larger BFSI partners, at a time when regulators are tightening norms for digital lending in India.
For investors like WestBridge, the opportunity is clear. Embedded finance is projected to become a $500 billion market in India by 2030 , with lending as the largest component.
By positioning itself as the infrastructure layer — not competing with banks but enabling them — FinBox has created a scalable, defensible business model. This “picks and shovels” approach is what excites both venture capital and strategic investors.
With this fresh funding, FinBox is set to:
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