EcoSoul, the India-founded D2C brand focused on eco-friendly home essentials, has taken a significant step forward in its growth journey. The company recently secured a ₹45 crore debt infusion from Bajaj Financial Securities , signaling investor confidence in its sustainable mission.
Founded in 2020 by Rahul Singh and Arvind Ganesan , EcoSoul specializes in home essentials crafted from sustainable materials—such as palm leaves, bamboo, sugarcane bagasse, and PLA.Entrackr Their range includes bamboo chopping boards, biodegradable cups, and palm leaf plates, with a portfolio boasting 1,800+ products across 50+ retail stores spanning India, the USA, Vietnam, and China .
In a recent filing with the Registrar of Companies, EcoSoul revealed that it issued 7,500 compulsory convertible debentures (CCDs) at a face value of ₹60,000 each , raising a total of ₹45 crore from Bajaj Financial Securities. The funding will be deployed to support working capital needs and general corporate objectives.
EcoSoul’s performance reflects rapid traction. For FY24 , the company clocked revenue of ₹26.8 crore —impressive 40% YoY growth —though it reported a loss of ₹4.6 crore. These metrics highlight EcoSoul’s strong revenue momentum while reminding us of the investments needed to scale sustainably.
Sustainable growth: Using debt allows founders to retain equity control while fueling expansion.
Eco-driven investor interest: Bajaj’s backing underscores growing institutional support for green consumer brands.
Market confidence: A capital infusion of this scale sends a clear message in the D2C and eco-conscious segments.
Scaling inventory and outreach: With 1,800+ SKUs already, EcoSoul is poised to deepen its retail footprint and expand product lines.
International expansion: Presence in multiple countries suggests further geographic growth.
Approaching profitability: Funding focused on operational efficiencies may help narrow current losses and unlock sustainable margins.
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