Prachand Entertainment Announces Iyer and Family, A Major Push Into Web Originals.

Prachand Entertainment shared the first look of its upcoming web original, ‘Iyer & Family’, through an Instagram post this week. The studio, known for its work in the microdrama format, appears to be expanding into longer-format web originals with this project.

According to the post, Iyer & Family is a slice-of-life family drama-comedy set around a road trip to Konkan. The story is described as a mix of everyday humour, emotional conflicts, and the unpredictable dynamics that unfold within families during travel.

The project is written and directed by Divith Shetty, a filmmaker whose work spans advertising, long forms and micro-dramas. Shetty’s style often blends grounded situations with sharp pacing and light comedic undertones. People familiar with his earlier work note that Iyer & Family is among the more personal concepts he has been developing over time.

Starring "Alii Khan" in the lead who also serves as the Founder & CEO of Prachand Entertainment, the series marks another important milestone for the studio. Khan has been a driving force behind Prachand Entertainment’s evolving vision, and Iyer & Family continues to add to the fire.

Over the past year, Prachand Entertainment has focused heavily on building short-format, vertically told dramas. The announcement of Iyer & Family indicates an expansion toward web originals, suggesting a broader lineup of long-form projects may be in development.

Further details, including casting and release information, are expected to be shared by the studio at a later stage, the post suggests.

Industry observers view the project as a defining move for Prachand Entertainment as it continues to scale its ambitions and shape its long-term creative footprint.